How to Optimize

find keyword term – for this page = how to optimize
the title of your page will be the keyword phrase if it makes sense to the reader
the title of your page will also be what shows in the google listing – is this attractive – is it a call to action – will it invite people to click on it
if not first click on url extension – (phrase/tittle of page) and edit it to match a keyword
put the keyword phrase in the first paragraph as close to the front as possible
Enter a H tag – a second heading at the top of the article – with keyword phrase (click on paragraph button and chose heading size that works )
be careful with this, it doesn’t always work – but can I use the key phrase in a second heading further down the blurb – another H tag!
is there a sensible way to list the keyword phrase in a bullet list?
can we add a picture and use the keyword phrase?
use seomofo snippet tool to write a good meta description in the excerpt box.
put the key phrase at the beginning of the excerpt
write the keyword phrase as many times as you can in the blurb without it looking weird
300 words is recommended minimum length of a page
if writing a post 1000-2000 words are more likely to be shared
where possible have links out to external sites – for example pub med >>
don’t use two keyword phrases on one page

google wants to know that I am an expert and that I have a lot to say and that people listen to it. And here is how I let google know that –

as an expert I will find ways for my website to point out to lots of really useful and informative content for my readers
grid page could be a list of links to books and resources with small description
as an expert I will find others ways for site to link back to me – could be swopping links with friends, find directories, facebook – share in local groups – good if it gets shared by others
I will have a look at social media and see if there is something I can use

google loves google – self love!!!!!! add to google maps – think about google advertising……

Complete Alchemy